Lynchburg City Manager Kim Payne announced today that he has appointed a new Director of Tourism, Sergei Troubetzkoy. Troubetzkoy currently serves as the Tourism and Welcome Center Director for Bedford County. He will assume his duties with the City of Lynchburg on July 2.
The appointment was made after a five-month nationwide search for a director to lead the new city department. According to Payne, he and a panel of representatives of the City and partners in the hospitality and tourism industries interviewed a number of great candidates, making the final decision a difficult one.
“The tourism industry is a vital part of the city’s economy. Although we had candidates from all over the country, Sergei stood out as the ideal person to lead the Tourism Department.”
Payne cited Troubetzkoy’s years of experience in the tourism industry, his relationships with Virginia Tourism Corporation staff members in Richmond, and his reputation throughout the state as all important factors in his appointment.
“I am confident that Sergei will do an excellent job in leading the Tourism Department,” said Payne. “I know he will continue to work with our tourism partners in promoting our city for business and leisure travel.”
Before assuming the position of Director of Tourism in Bedford County in 2007, Troubetzkoy served in the same position in Staunton, Virginia and also in Petersburg.
In addition to his extensive background in the tourism industry, he has served as an officer on three major tourism organizations including the Virginia Association of Convention and Visitors Bureaus, the Virginia Hospitality and Travel Association and the Shenandoah Valley Travel Association.
“I look forward to beginning this new opportunity,” said Troubetzkoy. “Lynchburg has so much to offer, and I am delighted for the opportunity to promote such a wonderful city and the region that it anchors.”